Pure Health & Earth
Pure Health & Earth is a forward-thinking innovation from Nedmag, utilizing the purest source of magnesium chloride from the ancient Zechstein Sea in the North of the Netherlands. Our solutions are designed to enhance food quality by offering healthier alternatives, optimizing cost efficiency, and improving taste. We collaborate with our clients to provide tailored insights, empowering them to create healthier food products. Join us in transforming the food industry by harnessing the unique benefits of magnesium in your products. Our mission is to lead the way in sodium reduction, by providing sustainable alternatives that not only lower sodium content but also enrich foods with magnesium, a vital nutrient for overall health.
About us
Pure Health & Earth is a Nedmag innovation. Our products come directly from the purest source of magnesium chloride; the former Zechstein Sea, situated in the North of the Netherlands.
Our products come from the purest source of magnesium chloride: the former Zechstein Sea in the North of the Netherlands. Our innovative magnesium-based solutions improve cost efficiency, promote healthier eating habits, and enhance taste.
We believe in collaboration and are committed to supporting our clients with tailored insights and guidance. Join us in our mission to revolutionize the food industry by harnessing the transformative benefits of magnesium.
Sodium reduction
The need for sodium reduction has become a critical global priority, driven by rising health concerns and increasing legislation aimed at lowering salt levels in food products. Excessive sodium intake contributes to major health issues such as hypertension and cardiovascular diseases, prompting governments worldwide to set ambitious sodium reduction targets. In this context, magnesium chloride offers a groundbreaking solution: not only can it replace sodium chloride (salt) but it also enriches food products with magnesium—an essential mineral that many people lack. As the salt replacer of the future, magnesium chloride presents a healthier alternative that supports the global effort to reduce salt intake and improve public health.
Magnesium chloride is a natural, versatile product with several key advantages over other alternatives. It can enable sodium reductions of up to 40% without compromising the flavor, texture, or overall quality of food products, making it suitable for a wide range of applications. Unlike other sodium reduction minerals or blends, our high-quality magnesium chloride is readily available in large volumes, ensuring a consistent and reliable supply for food producers. Additionally, Pure Health & Earth provides extensive product development support, offering expertise to help manufacturers optimize their formulations and produce healthier, lower-sodium products that appeal to today’s health-conscious consumers.
As a well-established and trusted supplier in Europe, known for our leadership in calcium chloride, we bring decades of experience and an unwavering commitment to quality to every solution, supporting the creation of healthier, more sustainable food products.
“Excessive sodium intake is a leading cause of heart disease and stroke, and global health organizations like the WHO are pushing for reductions in salt consumption to improve public health”.
Magnesium Enrichment
Magnesium chloride not only serves as a powerful tool for sodium reduction but also provides significant advantages for magnesium enrichment in food products.
Magnesium is an essential mineral for human health, playing a vital role in muscle function, bone health, and the nervous system. With increasing awareness of magnesium deficiencies in populations, our products enable manufacturers to enhance the nutritional profile of their foods, offering consumers a valuable source of magnesium.
This dual function, reducing sodium while enriching magnesium, positions magnesium chloride as a unique and beneficial ingredient in the food industry. By incorporating magnesium chloride, producers can meet the growing demand for healthier, more nutritionally balanced products that align with today’s health-conscious consumer trends.
